Derek EscribanoinDigital Additive ThoughtsGlobal Student Entrepreneurship Awards SpotlightThis spring, Digital Additive’s President, Roxana Shershin, had the privilege to serve as a judge and mentor at the 2023 Global Student…4 min read·Jun 1, 2023----
Derek EscribanoinDigital Additive ThoughtsEmail Marketing GlossaryIf you’re in the realm of email marketing, you know how difficult it can be to keep some of the terms and concepts that are commonly used…5 min read·Mar 24, 2023----
Derek EscribanoinDigital Additive ThoughtsWhat Ever Happened to the Open Rate?Open rates have long been a commonly used metric for email marketers to gauge user engagement, and for good reason! Not only did they give…3 min read·Dec 20, 2022----